The Müller-Lyer illusion
The Müller-Lyer illusion is a well-known optical illusion. Two lines of equal length appear to have different lengths when their ends are marked with differently oriented arrow-like shapes.
Important: The lines can be objectively equal in length and still look different. Perception is not a simple photographic copy of the external world.
This is precisely why the illusion is a useful lesson in critical thinking: the fact that perception can be influenced systematically does not automatically establish every broader claim about secret manipulation or remote control.
In discussions of subliminal influence, we must therefore distinguish carefully between a measurable perceptual effect and far-reaching claims about behaviour, motives or purchasing decisions.